Airtable Drive marketing impact and innovation
Redefine your marketing with a single source of truth. Get every function aligned and working as one to deliver creative campaigns that move your business forward.
## Redefine marketing strategy and planning
Connect work at every level and amplify impact when you centralize ideas, requests, and plans in Airtable.
### Centralize plans across the team Bring together project briefs, intake requests and more to make planning more efficient.
Connect strategy with activities
Link actions to goals and streamline reporting to see how work connects at every level.
Prioritize based on budgets and data
Simplify cross-team prioritization by unifying budgets, capacity, and potential impact.
Drive airtight timelines and production
Go beyond work management to manage deliverables, handoffs, and production at scale.
Orchestrate more than projects and tasks
Dynamically track and connect everything — people, tasks, assets, budgets, and more — for seamless execution.
Manage calendars, resources, and vendors
Unify timelines, capacity planning, and handoffs to deliver inspirational work at scale.
Streamline approvals and progress tracking
Keep stakeholders up-to-date with real-time progress tracking and automated digests.
Maximize ROI from shared marketing investments
Work more efficiently when you create shared repositories of vendors, assets, inventory, and more.
Give any stakeholder custom, shareable views
Improve usage by providing vendors and cross-functional teams with customized views of information.
Use insights to guide optimization at scale
Visualize how vendors, assets, and more, are being used across teams and channels.
Sync files and automate distribution with integrations
Easily centralize assets across different sources and automate publishing across promotional platforms.
Connect marketing work with impact
Drive strategy with insights, not instinct. Eliminate guesswork from data and connect cross-team work.
Understand cross-channel campaign impact
Create customized dashboards highlighting performance across teams and channels.
Gain insights into workload efficiency
Pinpoint hotspots so teams can deliver on time and on budget.
Get answers from your marketing data
Integrations and charting help connect operational data and performance metrics, driving more strategic decisions.
