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Airtable Finally, real flexibility for product teams

Say goodbye to rigid tooling. Airtable gives you all you need to fuel your product engine, then lets you drive it your way.

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## Centralize and analyze all your feedback Bringing your customers’ insights into one place ensures you’re moving development in the right direction.

Create a feedback repository

Connect product insights by pulling all feedback—across every tool and source—into a single, easy-to-find place.

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Make sure feedback is assessed, linked out to the right initiative or product area, and automatically routed to the right teams for action: all in one place. 1

View and prioritize insights on customer feedback in real time with built-in, flexible reports and dashboards. 1

Plan and prioritize as an organization

Stay aligned on every initiative (and connected across every team) while keeping granular visibility into OKRs.

Set key initiatives and align teams

Show business impact by creating team-level objectives that are highly visible, and clearly linked to organization-level OKRs and success. 1

Prioritize features with dynamic scoring

Use your custom criteria and formulas to automatically score, prioritize, and tie features to specific OKRs. 1

Keep tabs on OKR progress

Custom Views give stakeholders insight into OKR status, completion rates, risk scores, and more—all in real time. 1

Build a living roadmap

Build, manage, and deliver a roadmap that can power your whole organization, yet is stretchy enough to adjust to the unexpected.

Create a centralized roadmap

Align around a flexible, organization-wide roadmap. Customizable views let any department see their role, and plan accordingly. 1

Manage sprints and delivery

Break projects down into tasks without losing links to critical information like PRDs or Jira issues. 1

Keep launches on track

Speed up work and keep teams moving with automations. You can set reminders, solicit feedback, even request approvals. 1

Learn, adapt, repeat

Built-in reporting quickly reveals key insights and best practices, making it even faster to take action and level up your processes.

Learn, adapt, repeat

Built-in reporting quickly reveals key insights and best practices, making it even faster to take action and level up your processes. 1

Manage launch retrospectives

After a launch, gather feedback with simple forms. Then visualize that feedback to surface and document learnings, driving continuous improvements. 1

Compare planned and actual results

Calculate and visualize performance metrics to manage the overall health of product operations. Use your own formulas and rollups to customize it further. 1